2017 Summer Advocacy Plan & Toolkit
Please hear us clearly and make no mistake: With the mantra in Frankfort being “everything is on the table,” the upcoming special legislative session on tax reform can have serious implications for your business and for Kentucky’s tourism industry.
Throughout the summer, in order to avoid negative tax reform outcomes, KTIA will be engaging in concerted efforts to educate legislators along with local officials and business and community leaders about the importance of tourism and the tourism industry to Kentucky. In the longer term these efforts will result in greater influence for our industry.
Essential to the success of this effort is very active and concerted engagement by KTIA members. To repeat: The upcoming special legislative session on tax reform can have serious implications for your business and for Kentucky’s tourism industry. The plans and toolkit information provided below arm you with information and resources to use in this initiative. Your KTIA management team is prepared to assist and participate with you in whatever ways we possibly can. Also, KTIA has engaged the services of RunSwitch, a leading policy public relations firm to assist us in this effort. MML&K, our longstanding lobbying firm is also heavily involved.
We will be updating and adding to the toolkit as more plans and resources are developed.
We know everyone is extremely busy during the spring and summer months. Nonetheless, this is serious stuff and requires your active attention. Please let us know how we can help.
Local Meetings with Legislators
No other strategy can match the results that individuals meeting with legislators can deliver. It is a must for KTIA members to meet with legislators in-district and hopefully on-site at a travel industry location. Although the best approach is for constituents to reach out to legislators with the invitation, if KTIA can assist with scheduling, please let us know.
One of the challenges of the tourism funding sources messaging is that it is often too complicated to be effectively communicated in more public channels. That makes in-person visits with legislators exponentially more important because they present the best opportunity to deliver those messages in a more robust fashion that is necessary to fully grasp those concepts.
Leveraging Free Media
There are several opportunities for doing this:
Social Media Campaign
Over the next several months, KTIA is carrying out a robust social media plan aimed to continually press our tourism message in the public domain. This effort is being pushed through our KTIA Twitter (@KyKTIA) and Facebook (@kytravelindustryassoc) accounts. Members who have not done so should begin following KTIA on both platforms and re-tweet and share KTIA messages. Additionally, we encourage all members to integrate local information and use similar messaging on their respective accounts to further drive home these points.
Collateral and Supporting Material
Download this two-sided document that summarizes the economic importance of tourism and provides information about tourism funding. This is designed for use as a leave-behind for legislators.
Tourism info graph for use in developing signage, posters and other material to convey the importance of Kentucky tourism.