2017 Summer Advocacy Plan & Toolkit


Please hear us clearly and make no mistake:  With the mantra in Frankfort being “everything is on the table,” the upcoming special legislative session on tax reform can have serious implications for your business and for Kentucky’s tourism industry.

Throughout the summer, in order to avoid negative tax reform outcomes, KTIA will be engaging in concerted efforts to educate legislators along with local officials and business and community leaders about the importance of tourism and the tourism industry to Kentucky.  In the longer term these efforts will result in greater influence for our industry.

Essential to the success of this effort is very active and concerted engagement by KTIA members. To repeat:  The upcoming special legislative session on tax reform can have serious implications for your business and for Kentucky’s tourism industry. The plans and toolkit information provided below arm you with information and resources to use in this initiative. Your KTIA management team is prepared to assist and participate with you in whatever ways we possibly can. Also, KTIA has engaged the services of RunSwitch, a leading policy public relations firm to assist us in this effort. MML&K, our longstanding lobbying firm is also heavily involved.

We will be updating and adding to the toolkit as more plans and resources are developed.

We know everyone is extremely busy during the spring and summer months. Nonetheless, this is serious stuff and requires your active attention. Please let us know how we can help.


Local Meetings with Legislators

 

No other strategy can match the results that individuals meeting with legislators can deliver. It is a must for KTIA members to meet with legislators in-district and hopefully on-site at a travel industry location. Although the best approach is for constituents to reach out to legislators with the invitation, if KTIA can assist with scheduling, please let us know.

One of the challenges of the tourism funding sources messaging is that it is often too complicated to be effectively communicated in more public channels. That makes in-person visits with legislators exponentially more important because they present the best opportunity to deliver those messages in a more robust fashion that is necessary to fully grasp those concepts.


Leveraging Free Media

 

There are several opportunities for doing this:

  • Speaking Opportunities - Rotary, Kiwanis, Lions, Women’s clubs and most importantly Chambers of Commerce represent excellent opportunities to tell tourism’s local and statewide stories and to reach legislators, local officials and business leaders with our message.  Local CVBs should take the lead on contacting these organizations and attempt to schedule speaking opportunities. KTIA’s President & CEO is available to make these presentations as his schedule permits.  Local tourism directors and other key local tourism leaders should also make themselves available.  KTIA is developing a presentation for these sorts of engagements and a collateral piece to hand out to attendees
  • Op-Eds & Letters to Editors (LTE) – KTIA is developing a general op-ed that will be utilized by the association first on a targeted basis and then will be released to the full membership for broader dissemination.  We will also utilize the recent passage of the “School Calendar Bill” to our advantage and will provide the membership with an LTE thanking those legislators who voted for the bill.
  • “Stunts” – Particularly effective during National Tourism Week, but other times as well, consider actions that can be taken that will draw local attention to the importance of tourism.  For example, can a local attraction offer admission for $13.70 that week to highlight the $13.7 billion tourism economic impact?  Or maybe attractions or other tourism service providers offer a 13.7% discount. Publicity surrounding these actions and resulting stories will garner attention.  As the summer wraps up and school begins, there is another round of media opportunities to stress the financial importance of the industry. The media will naturally be more inclined to engage on the subject as they view the conclusion of “summer travel season” concluding.

Social Media Campaign

 
Over the next several months, KTIA is carrying out a robust social media plan aimed to continually press our tourism message in the public domain. This effort is being pushed through our KTIA Twitter (@KyKTIA) and Facebook (@kytravelindustryassoc) accounts. Members who have not done so should begin following KTIA on both platforms and re-tweet and share KTIA messages. Additionally, we encourage all members to integrate local information and use similar messaging on their respective accounts to further drive home these points.

Collateral and Supporting Material

Legislator Leave-Behind

Download this two-sided document that summarizes the economic importance of tourism and provides information about tourism funding.  This is designed for use as a leave-behind for legislators.

Tourism Info Graph

Tourism info graph for use in developing signage, posters and other material to convey the importance of Kentucky tourism.