Practicing LeadershipRick Medlin. President & CEO, Fruit of the Loom, Inc.Maybe there are born leaders. For most people, though, leadership is a learned skill. Like all learned skills, leadership emerges from practice - doing it. This session, presented by the leader of a Kentucky-based, multi-national company with over 30,000 employees, speaks powerfully to practicing leadership and to the practice of leadership. Crucial ConversationsDavid Nelson, Master Trainer, VitalSmarts Assessing Your Sports Tourism PotentialDon Schumacher, CSEE, Executive Director, National Association of Sports Commissions Telling Your Story Through VideoArthur Rouse, Senior Producer/Director, The Media Collaboratory State My Path: Delivering Messages That Are Candid and RespectfulDavid Nelson, Master Trainer, VitalSmartsWhen delivering a tough message to someone, we typically face an internal dilemma of whether to be 100% candid or to be 100% respectful. Along those lines, we choose to sugarcoat our message to manage respect or we speak harshly in an attempt to maintain candor. The trouble is that these goals don’t have to be mutually exclusive. In this breakout session that includes group discussion, video examples, and deliberate practice with others, you’ll learn simple steps for being candid and respectful. Online Review Sites: Making Them Work For YouJay Salyers, Vice President, Miles Partnership Thou Shalt…Basic Commandments for Buying MediaMelissa Bowman, Media Director, ScoppechioTourism marketers can be overwhelmed by the myriad of media buying decisions, options and deals that confront them. Whether its print, broadcast or digital, there an onslaught of questions and issues that accompany each. This session will offer bedrock advice to use in analyzing opportunities and arriving at media buying decisions that will work best for you. Hosting Travel JournalistsSusan Dallas, Senior Communications Manager, Louisville Visitors & Convention BureauThere are few greater thrills for a tourism professional than opening a magazine, newspaper or website and reading a story that resulted from your efforts with the story’s author. Within the media relations process, no aspect is more important to getting editorial coverage than successfully hosting writers. Just like hosting someone in your home, there are ways to enhance or diminish the experience for the guest. This session will help you achieve the former and avoid the latter. |